When looking at Yellow Page Ads Understand Three Things:
First: Not everyone advertises in the Yelllow Pages. A great amout of attorneys get their cases from referals from other attorneys or from satisfied clients.
Second: Be careful about ads that show attoneys with too many specialties. You want some one who specializes in only a few areas.
Third: Be careful about the full-page ads. This advertising may attract a lot of frivolous cases that can overwhelm an attorney. Make sure that your attorney is selective with his/her cases.
Learn more by downloading a FREE PDF copy of my book, The Truth About Lawyer Advertising. You can also call my office at (703)584-7277