Avoid the Obvious Lawyer Advertisement

Lawyer advertisements have come a long way since the days of ads in the Yellow Pages, but some still are the obvious legal ads – if you need a lawyer, call me. They try to add substance with catchphrases, buzzwords and snappy slogans, but all they’re doing is telling you to hire them without giving you a good reason WHY.  

But Ben, they give me plenty of reasons! They’re aggressive, compassionate and they’ll come to me! 

Guess what? So will every other personal injury attorney who really wants your case. Every personal injury attorney in Richmond should be aggressive with the insurance companies but compassionate toward their clients; it’s what lawyers do. 

As for the promise that an attorney will come to your hospital room or home if you’re too injured to come to the office, every attorney will do this for the right case (but not every case). If these practices are so common, why are they still featured in a lawyer advertisement? Unfortunately, as obvious as legal ads are, they still appeal to accident victims who might be lost, frustrated and scared. 

A Lawyer Advertisement Should Offer Some Substance 

Use lawyer ads to gather a list of attorneys to contact, not to make a final decision to hire a lawyer. Call my office at 1-703-584-7277 if you'd like to review and discuss your case. Also order a free copy of my book, The Truth About Lawyer Advertising, and get all the information you need to make an informed decision. Residents of Richmond, Fairfax and all over need to know the types of lawyer advertisement to avoid!

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