The Best Lawyers Profile shows they practice what they preach

Even the best lawyers’ profiles in Richmond can advertise pretty much anything they want as long as they’re not making any false claims. This means a personal injury lawyer can say he or she handles any type of legal case and can get you a settlement in 30 days. While these claims sound attractive, and they may be true, they’re not the basis on which you should choose an attorney. 

The Best Lawyers Profile Doesn’t Embellish 

An attorney worth his or her salt won’t need to glorify expertise with buzzwords and empty credentials. The profile should state the basics, plain and simple, and have examples of accomplishments like case history or testimonials. 

Lawyers who stuff their profiles with a million association memberships and minor awards may be covering up for a lack of real experience. And then there are the lawyers with practice areas that read like injury lists. If your lawyer lists a practice area, he or she better be prepared to take those cases. 

Personal injury law is a very broad specialty; it’s not all car accidents and slip-and-falls. As a Richmond and Fairfax personal injury attorney, I say that my practice areas are primarily ERISA disability insurance claims and medical malpractice. Even though I do take other types of cases, I primarily advertise my practice for those two areas because that’s the bulk of what I do. 

I don’t need to advertise a list of practice areas hoping that I’ll get that one-million-plus dollar claim. I know I’m one of the best lawyers, and my profile is simple and contains only relevant credentials. I don’t want to give false hope to potential clients that I’m the best attorney for their car accident claim when there are other Richmond attorneys out there who do nothing but car accident claims. 

The Best Lawyer’s Profile Shows a Niche 

If a lawyer advertises to be the best lawyer for your car accident claim, he or she better be prepared to handle that type of case. There are general personal injury attorneys, and then there are those who choose to niche their practice. Depending on the type of case, you’ll usually benefit from finding the best lawyers that handle cases like yours. 

Car accident claims are a broad type of practice area. Most personal injury lawyers handle these cases, so it’s time to do a little more exploring of these so-called “best lawyers” profile listings. When looking at lawyer advertising, look for ads that specifically mention car accident cases and not much else. If an attorney advertises too many practice areas, chances are, he or she may not have a lot of experience with cases similar to yours. 

There are plenty of attorneys in your area; you aren’t bound to just the few in your immediate city. A lawyer may say he or she works in Richmond, but clients in other cities like Fairfax or Arlington can use an attorney from out of their area as long as they’re willing to travel. 

If you have a highly unique case, look for the right lawyer for your needs. Take the time to consult several attorneys until you find one that makes you confident in his or her skills and past case history. 

Don’t Be Misled By a Lengthy Best Lawyers Profile 

It will benefit you to consult multiple lawyers before finding the personal injury lawyer best suited for your case. In a world of deceptive and confusing legal advertising, this can be tricky unless you know the ropes. Order your free copy of my book, The Truth About Lawyer Advertising and get all the information you need to make an informed decision to hire the best lawyer for your case. Call my office at (703) 584-7277 if you’d like to discuss your case.

Ben Glass
Ben Glass is a nationally recognized Virginia injury, medical malpractice, and long-term disability attorney