Finding a lawyer that looks like the ones you see on TV dramas and in movies shouldn’t be the ideal you’re searching for. Smart clients hire an attorney based on credentials, case history, and professional ratings, not appearance. Still, some lawyer advertisements in Fairfax and the rest of the country still rely on glamorous ads to get clients.
Who’s in the Advertisement?
When you’re looking at lawyer advertisements for law firms, it’s not always the lawyers themselves who are portrayed. Many law firms hire actors or even celebrities to appear in TV ads. If you’re lucky, you may catch the mumbled “spokesperson is not an attorney” disclaimer that’s required by law, but most of us don’t pay attention to boilerplate statements.
If the law firm does use its own people in the advertisements, there’s still no guarantee that’s the lawyer you’ll be working with. Finding a lawyer means you need to attend consultations with that law firm to meet the attorney and make sure that the attorney you want is the one who will handle your case.
There’s no rule that says if you hire The John Doe Firm that attorney John Doe will be the man on your case. That’s why it’s up to you to do your homework when looking for a lawyer. There’s no harm in working with an attorney whose name isn’t found in the firm name, provided that you find him or her qualified based on credentials, case history, etc.