Almost every trial lawyer association has some sort of program going on about "improving the image of lawyers." That's good, I suppose, but "image" is created one person at time and the best way to create a "positive" image is to deliver great service to your clients.

Want to do something that makes real people suspicious of lawyers?

Run a full page ad in a magazine that begins "If you breathe air, you're a plaintiff."

That's the ad being run by an organization called Earth Justice.

You know what impression that leaves in a reader's mind? One more of those phony class actions where someone is suing on "your" behalf and you didn't even know you were harmed.

The group may do great work (I don't know) but the "everyone should be a plaintiff in a lawsuit" message does nothing to improve the image of lawyers. Trust me.

Ben Glass
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Ben Glass is a nationally recognized Virginia injury, medical malpractice, and long-term disability attorney
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