Clearwater, Florida personal injury attorney Jim Dodson has an excellent post recently about the state of Florida issuing fines to a "lawyer referral" service that the state determined was engaged in false advertising.
As Jim Dodson points out, ads that imply that you will get a certain amount of recovery afte a car accident (or any recovery at all) are misleading. Apparently in Florida there were law firms and chiropractors behind these particular ads.
Smart consumers will ask a lot of questions before hiring an attorney. We've got a video with 9 of 'em at NineQuestionsToAsk.com.
By they way, if you are looking for a Florida personal injury attorney you should at least get Dodson's excellent book on Florida car accident cases.It's free at his site.